Play Nails for Jeff Koonz
Packaging and Product Design
A Jeff Koons–inspired press-on nail kit transforming balloon animals into wearable sculptures. Designed and produced from concept to packaging, the project combines 3D printing, branding, and bold monochrome visuals to explore playful product design as collectible art.
Client
Jeff Koons
Services
Product Design, Packaging Design, Branding
Industries
Beauty Products
Date
January 2024
Inspired by the playful optimism and sculptural language of contemporary artist Jeff Koons, this project explores the intersection of art, product design, and wearable objects through a fully realized press-on nail kit.
The concept reimagines balloon animals as miniature sculptural forms, translated into 3D-printed nail designs that transform everyday beauty products into collectible art objects. Each nail features dimensional balloon dog elements, emphasizing exaggeration, gloss, and joy, core themes reflected in Koons’ work.
I designed both the product and its packaging system, developing a vibrant monochrome and pink color palette paired with bold graphic compositions to evoke pop art energy while maintaining a cohesive retail identity. The packaging balances playful visual impact with functional clarity, positioning the kit as both a beauty product and an art piece.